Privacy Policy
Last Updated: 2026
McKenna's at Northern Stage ("we," "our," or "us") operates the mckennasatnorthernstage.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, particularly in relation to our Sun Bingo affiliate services.
Information We Collect
We collect information in the following ways:
- Personal Data: When you voluntarily submit information, we may collect your name, email address, and contact details.
- IP Address: We automatically collect your IP address to identify your location and detect fraudulent activity.
- Cookies: We use cookies to enhance your browsing experience and track affiliate conversions.
- Usage Data: We collect information about how you interact with our website, including pages visited, time spent, and links clicked.
How We Use Information
We use the information we collect for the following purposes:
- To conduct analytics and understand user behaviour on our site
- To track affiliate commissions and conversions from casino partners
- To improve our website functionality and user experience
- To send you promotional communications (only with your consent)
- To comply with legal obligations and prevent fraud
Cookie Policy
Our website uses cookies to enhance your experience. Types of cookies used include:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Help us understand how you use our website.
- Affiliate Tracking Cookies: Used to track referrals to casino partners and calculate commissions.
- Marketing Cookies: Used for targeted advertising and retargeting.
You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect website functionality.
Third-Party Links
Our website contains affiliate links to third-party casinos and gambling operators, including Sun Bingo. We are not responsible for the privacy practices of these external websites. When you click on an affiliate link and visit a third-party website, you are subject to their own privacy policies. We recommend reviewing their privacy statements before providing any personal information.
Your Rights
Under UK law, including the General Data Protection Regulation (GDPR), you have the following rights:
- Right to Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data, subject to legal exceptions.
- Right to Restrict Processing: Request limitation of how we process your data.
- Right to Data Portability: Request your data in a portable, machine-readable format.
- Right to Object: Object to certain types of data processing, including marketing.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Affiliate tracking data is typically retained for 90 days. You may request deletion of your data at any time, subject to legal obligations to retain certain information.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our data practices, please contact us at:
Email: [email protected]
We will respond to all data subject requests within 30 days, or as otherwise required by applicable law.